Jose is a seasoned creative, ad executive and entrepreneur. He started in the world of content working for the BBC in London, as a film maker working in partnership with the Ford Foundation. His transition to advertising started with Larsson-Duprez in Barcelona. He returned to Colombia a decade ago, joining DDB Worldwide as a Creative Director, followed by a stints with Sistole and Sancho BBDO. He has led creative or accounts for a number of global brands such as ExxonMobil, Mercedes Benz, Visa, Adidas, Fritolay, Pepsi, Pernod Ricard, among many others.
He has a bachelor degree in Visual Arts from the Pontificia Universidad Javeriana, with a graduate degree in Communication Strategies and Art Direction from the Barcelona School of Design and Engineering – Elisava.
He has been awarded at the main advertising festivals worldwide and locally: Cannes, EFFIE, London International Advertising, Clio, Sol, Ojo de Iberoamérica, FIAP, FIP, El Dorado, New York Festivals, WAVE, Caribe, Nova, Lápiz de Acero, Premios P&M.