Anchor Sits Down With Ad Age To Discuss Agency Life In Time of COVID

new york city creative agency

Sebastian Eldridge recently sat down with Ad Age reporter Lindsay Rittenhouse to talk about agency life during the past few months. Here is a little excerpt, with a link to the full article below.

Sebastian Eldridge, CEO and co-founder of Anchor Worldwide, an independent New York-based creative agency, says his shop has been able to avoid furloughs and layoffs and is now hiring. The agency most recently onboarded two new social insights strategists: Rohan Patrick and Patrick Keefe. Both will work on Anchor Worldwide’s BMW and Spotify accounts. Eldridge says the advantage to being a “small independent like us” is “we’re able to pivot and act nimbly.”

“Steps we have taken to ensure we don’t lay off staff is a combination of smart financial decisions and a push for organic growth in our existing client base,” Eldridge says. “[We’ve been] filling in gaps for our clients by tapping into services that we offer, but some clients haven’t taken us up on that until now, seeing that new agency outreach/pitches have all but evaporated.”

Here is a link to the full Ad Age article.