Sebastian Eldridge recently sat down with Ad Age reporter Lindsay Rittenhouse to talk about agency life during the past few months. Here is a little excerpt, with a link to the full article below.
Sebastian Eldridge, CEO and co-founder of Anchor Worldwide, an independent New York-based creative agency, says his shop has been able to avoid furloughs and layoffs and is now hiring. The agency most recently onboarded two new social insights strategists: Rohan Patrick and Patrick Keefe. Both will work on Anchor Worldwide’s BMW and Spotify accounts. Eldridge says the advantage to being a “small independent like us” is “we’re able to pivot and act nimbly.”
“Steps we have taken to ensure we don’t lay off staff is a combination of smart financial decisions and a push for organic growth in our existing client base,” Eldridge says. “[We’ve been] filling in gaps for our clients by tapping into services that we offer, but some clients haven’t taken us up on that until now, seeing that new agency outreach/pitches have all but evaporated.”
Here is a link to the full Ad Age article.