Here we are in 2022, brimming with hope and expectation of all the new things the media and marketing community will create and innovate.
But there’s also fear and uncertainty, whether brought on by this lingering COVID pandemic, or looming privacy changes or even supply-chain issues. Perhaps the industry needs to think more about how a subtle shift in power is being enabled by blockchain and related industries.
David Gross, Anchor’s Co-Founder and Head of Digital and Media sits down with Michael Burgi, Senior Editor at Digiday to discuss the impact that the metaverse, NFTs and Web3 will have on brands and agencies in 2022.
Grab a look here.