BMW of North America today named New York-based Anchor Worldwide as its agency of record for social media in the U.S., effective January 1, 2019. Anchor will support Tier 1, Tier 2, and CPO social media activities.
“Anchor demonstrated an understanding of the BMW brand and the social media landscape, and presented a clear point of view with creativity and humor, which is what ultimately won us over,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “With the new additions of Goodby, Silverstein & Partners and Cashmere Agency earlier this year, and now Anchor, I’m confident that we’ve got the right agency roster to support BMW’s largest-ever product offensive through 2019 and beyond.”
“I’ve been the ultimate fan of BMW since I had the opportunity to drive an E30 M3 in high school, so to work with BMW is a dream come true,” said Sebastian Eldridge, CEO, Anchor Worldwide. “We built Anchor for the future of social, and we can’t wait to make some noise with BMW.”
BMW’s agency roster in the U.S. also includes: Goodby, Silverstein & Partners (lead creative agency), Universal McCann (national and regional media planning and buying) and Cashmere Agency (Multicultural).