New York-based indie shop Anchor Worldwide made a couple of big announcements last week, hiring a new chief creative officer and picking up BMW’s social media account.
Aaron Sedlak (book here) joined in October, bringing nearly two decades of agency experience to the gig. He’d been freelancing for some time and most recently served as GCD at 360i, where he worked across accounts including Oreo, Bose and Nestle.
“It’s refreshing to be free of all the layers and politics of a massive traditional shop. Great ideas happen so much faster here,” he said in a statement.