29.07.2021

Marketers Have to Shift Their Expectations

Credit: Ivy Liu

For Facebook advertisers that depend on e-comm conversion and ROAS tracking, there’s an acknowledgment that the system’s a little broken right now.

As David Gross, Co-Founder and Head of Data & Media sees it:

“Clients are trying to understand the differences in their performance: where were they before, where are they now and how much can be ascribed to this iOS update. There is seasonal impact too. This is all happening against a backdrop of changing environments.”

Full article in DigiDay HERE.