Credit: Ivy Liu
For Facebook advertisers that depend on e-comm conversion and ROAS tracking, there’s an acknowledgment that the system’s a little broken right now.
As David Gross, Co-Founder and Head of Data & Media sees it:
“Clients are trying to understand the differences in their performance: where were they before, where are they now and how much can be ascribed to this iOS update. There is seasonal impact too. This is all happening against a backdrop of changing environments.”
Full article in DigiDay HERE.