Anchor is Digicel’s global creative and media agency of record, leading all aspects of the telco’s marketing and digital media efforts across its 34 markets and mobile, entertainment, business and sponsorships categories. As a leader in many of their markets yet faced with an increasingly competitive landscape, Digicel sought a full-scale brand transformation. They challenged us to develop a consumer-facing brand strategy underpinned by insights and animated by a commitment to digital-first creative.
We armed Digicel with a fresh personality, voice and look, and have since launched some of the company’s most successful campaigns in its history. We’ve rebranded and relaunched core services, introduced new products, and unleashed their most viral video ever with a comedic music video starring Usain Bolt. At the same time, Anchor has also reengineered Digicel’s digital media operation, including planning, buying, and optimization across all markets. Working alongside our creatives, the media team has developed, executed and iterated data-driven digital campaigns that deliver on brand and business objectives.