Through its in-house creative services unit, ESPN offers its top brand partners the opportunity to move beyond standard TV and digital advertising and create co-branded ads with its on-air talent. But how best to use that talent to cut through the noise and make an impact across ESPN marketing channels? To answer that question, ESPN CreativeWorks has tapped Anchor as a full-service partner alongside the sports giant’s consumer marketing and ad sales teams.
Anchor collaborates with CreativeWorks from initial brief to execution, leading creative and/or production on our projects. Through an eye-catching visual style and comedic prowess, we’ve sought to create spots that organically use ESPN’s household names to deliver on advertisers brand and business objectives.