~ Anchor Worldwide | ESPN
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Connecting brands to fans with the worldwide leader in sports
01

STRATEGY

Challenge
Through its in-house creative services unit, ESPN offers its top brand partners the opportunity to move beyond standard TV and digital advertising and create co-branded ads with its on-air talent. But how best to use that talent to cut through the noise and make an impact across ESPN marketing channels? To answer that question, ESPN CreativeWorks has tapped Anchor as a full-service partner alongside the sports giant’s consumer marketing and ad sales teams.
Solution
Anchor collaborates with CreativeWorks from initial brief to execution, leading creative and/or production on our projects. Through an eye-catching visual style and comedic prowess, we’ve sought to create spots that organically use ESPN’s household names to deliver on advertisers brand and business objectives.
02

NAPA AUTO

For the auto retailer NAPA’s objective of brand awareness with a target interest group, Anchor developed and produced spots featuring Chicago Cubs World Series hero David Ross. Drawing on audience insights, the creative featured Ross doing what he does best – breaking curses – only this time with a broken down car. The videos ran across ESPN TV and social media properties.
03

ESPN PROFESSOR FOWLER X DISH

To drive awareness about Dish Network as a go-to provider for college and NFL football offerings, Anchor took the lead on content production for a suite of comedic 30-second TV spots featuring long-time ESPN personality Chris Fowler teaching unsuspecting people what it takes to be a diehard football fan.
04

ESPN VIVID SEATS FOOTBALL

As a brand-new movie ticketing app, Vivid had never before run a TV commercial. To introduce the brand to a mass audience, Anchor teamed up with NFL on ESPN anchors Randy Moss and Charles Woodson to explore the app’s key benefits in a comedic way. The result, as Moss likes to say, was “straight cash, homie.”