~ Anchor Worldwide | One Main Financial
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REIMAGINING FINANCIAL CONTENT FOR A NEW ERA
01

STRATEGY

Challenge
OneMain Financial provides loans and other credit-related products to 10 million customers, often with short-term financial challenges. As a brand, OMF’s mission is not just to offer credit solutions, but to deliver financial education. The company challenged Anchor to rethink this educational process for the evolving linear and digital landscape. We had to find creative ways to empower customers to adopt new habits and find real solutions to everyday problems.
Solution
Anchor unpacked audience insights to understand the interests and attention areas of OneMain’s customer base. These efforts provided the foundation for a content strategy designed to make financial education relatable and shareable through lighthearted humor and platform-specific media. From there, we developed and produced a three-month-long “M is for Money” content series. With a range of cross-channel deliverables, we drove broad, yet relevant awareness via organic distribution, paid media, content syndication and publisher partnerships.
02

OMF APRIL FOOL’S

We kicked the series off with an April Fool’s Day stunt to drive awareness about OneMain’s refreshed financial education efforts. Using cute kids and clean visuals allowed us to debunk “money myths” in a memorable way and begin to change the perception of One Main Financial.
03

MONEY MYTHS – START SAVING

We created the “Money Myth” series with an eye toward creating more tactical content. Based on audience insights, each video in the series broke down a financial question through a child’s perspective, yielding a simple and practical solution.
04

MONEY PIT

To tackle more complex financial issues while maintaining audience engagement, Anchor turned to OneMain’s top NASCAR driver Elliot Sadler.