Amazon Fashion’s goal has been to reinvent what it means to shop for clothes, shoes and accessories. From everyday basics to off-the-runway looks, the company has innovated through the shopping experience and the product selection. To establish awareness and credibility in the high-end fashion space, Amazon has partnered with Anchor to launch new collections and expand into new products.
Anchor’s approach with Amazon Fashion has been based on creatively breaking away from traditional fashion tropes, while strategically staying true to the brand’s pillars. Comedy was key to helping us break away from the gaunt model plus logo world of fashion sameness.