Summer Sales with the Hoff

BMW wanted to break free from the typical bland summer automotive sales event spots while highlighting their newest feature: a voice-activated Intelligent Personal Assistant. So we turned to the only person in the world who could reasonably claim to be both the king of the beach AND a person known for chatting with cars. Enter David Hasselhoff. In three pulses, the Hoff kept pushing sales of new BMWs all summer long. The Hoff outperformed all other sales comms by more than 80% and generated tens of thousands of leads to bmwusa.com.