Expanding Music’s Biggest Platform

Anchor began our partnership with Spotify as social AOR for Viva Latino, the streaming company’s Latin music vertical. Since then, we’ve expanded our relationship with the #1 audio company in the world to include additional agency-of-record relationships and projects across social listening, reporting, audience/market research, and the B2B Creator marketplace. Like all things Spotify, we merge their unique brand design language with data to engage and grow their audience.

In 2020, Anchor took on the Spotify Creators work with the mission to inspire and educate artists, podcasters, and music marketers to make the most of the #1 audio platform on earth. To that end, we build out our footprint beyond Instagram and Twitter, launching Spotify for Artists on LinkedIn and running both organic and paid media.

Everyone wants to know where they land in the world of streaming. Spotify Charts takes all that data weekly and compiles and publishes with branded content that keeps the world up to date on who’s winning, who’s trending and who’s up and coming on the world’s largest audio platform.

Spotify Wrapped is a major cultural moment for its worldwide listeners. So we used that data-driven moment to showcase the power of the Spotify platform to the artists themselves. Spotify Wrapped for artists was equal parts education and entertainment, instructing and inspiring artists to make the Spotify platform work for them.

Spotify has one unique benefit to its advertisers above all others: the Power of Listening. Unlike most other ad platforms, Spotify really does have the full attention of its 380 million+ listeners. By surfacing the audience data and reporting the latest news from industry events on social, we reinforced why every type of advertiser, large and small, should strongly consider adding Spotify to their media mix.

Our brief is to position Viva Latino as the premiere destination and cultural compass for the Latin music genre. Work spans channel development, creative campaigns for top artists, and on-site production for high-profile industry events.

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