Growing the BMW Brand on Social

As the Social AOR for BMW USA, we have achieved the #1 share of voice in the luxury automotive category across all social channels for 5 years running. How do we do it? We develop and execute targeted strategies with innovative and culturally-relevant content that engages both new and existing audiences to increase awareness and consideration amongst new and existing customers – which mostly means just being consistently more interesting than the sentence you just read. Have a look at our numbers:

• 119% Growth on Instagram (+2.5 Million Followers) Over 5 Years
• Zero to 850K+ followers on TikTok
• 220M+ Organic Views on Instagram Reels to Date
• Over 650 Posts Created in 2023 Alone