Launching the First Blockchain Credit Card

BlockFi tapped Anchor to launch a campaign for their new VISA credit card – the world’s first card with Bitcoin rewards for everyday purchases. Our goal was to drive waitlist sign-ups and then credit card sign-ups with a campaign that brought crypto to the mainstream masses. With TVCs, OOH and a legion of influencers, we got everyone trying to be the first in line to get the card that paid you back in Bitcoin. Overall, the campaign averaged 75K new card sign-ups per quarter.