Spotify
Cannes 2022 Activation
The Insight
If you’re a marketer (at Cannes or not) with a growth vision, audio is mainstage — and needs to be top of mind.
The Challenge
Excite marketers for the future. Change how marketers think.
The Solution
Bring the IRL event with a dual social approach:
- Timelessness: Drive value, reveal insights, be the experts, be solutions-focused
- Timeliness: Drive desirability, inspire FOMO, be tuned in, be focused on the platform
The Results
- 8.4M views
- 254k engagements
- 14k clicks