Spotify

Cannes 2022 Activation

The Insight

If you’re a marketer (at Cannes or not) with a growth vision, audio is mainstage — and needs to be top of mind.

The Challenge

Excite marketers for the future. Change how marketers think.

The Solution

Bring the IRL event with a dual social approach:

  • Timelessness: Drive value, reveal insights, be the experts, be solutions-focused
  • Timeliness: Drive desirability, inspire FOMO, be tuned in, be focused on the platform

The Results

  • 8.4M views
  • 254k engagements
  • 14k clicks