Starbucks

A Debut for Global Coffee Week

From coffee farmers, to roasters, buyers, baristas and so many more, the first inaugural Starbucks Global Coffee Week celebrated the people and communities that make each cup possible with stories about the innovations, milestones and people behind every cup.

Each day, new stories about Starbucks efforts to improve the coffee industry as a whole were released via press and social media. From far-flung coffee farms to local initiatives to reduce waste, every day the world learned more about all the new and existing programs Starbucks has put into action to help make the global coffee industry better for everyone.

Starbucks leadership shared their vision for a limitless future of coffee. And news media shared that vision with the world.

Campaign Overview

Executive Content Highlights

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