#TalkinLikeWalken for the Super Bowl

For the 2024 Super Bowl, the one and only Christopher Walken delivered our message that while there are many imitators out there, there is only one BMW. A series of teasers were released on social before the big game. The first announced Walken walking and talking, “A teaser? What’s that? It’s an ad for an ad?.” The second teaser featured a cue to Usher’s song that would be performed during the half time show. On TikTok and Instagram, influencers suddenly started #TalkinLikeWalken too.