A Sitcom Series for a Personal Lender

We wanted to destigmatize the need for a personal loan and show how any family can suddenly find themselves in a tough financial situation. With storylines and situations evoking classic 20th century sitcoms, we provided entertainment as education and demonstrated how OneMain Financial is your friendly neighborhood loan provider.  Our paid social content series came complete with a mid-life crisis for dad and his new pet tiger, a weekend visit from mom’s hard-rocking ex-boyfriend, and a music video for a rapping grandma and her crew. The long-form episodes were also cut up into Teaser, Trailer and GIF-style content for each social platform to max engagement with the brand.

Come on down to OneMain street, there’s a nice family we’d like you to meet…

When Mom’s hard-rocking ex-boyfriend shows up in town, something’s bound to break. Lets hope it’s not Dad’s heart.

MeeMaw wants her crew to look fresh for their new music video. But her crew does not look fresh. Time to hit the mall and max out those credit cards… oops, busted!

Of course there’s a giant, dangerous thunderstorm on the night of the Big Dance. Will Candace’s date be okay when his dad finds out he wrecked the car? And what about his hair?

Dad is super-stressed about having his boss Mr. Crouton over for dinner. The kids are acting crazy, Mom won’t stop speaking French and then the oven explodes. Home repair loan, anyone?

Candace is left in charge of Timmy for the night, but Timmy is hell-bent on misbehaving. And so is MeeMaw. Model rocketry in the house? What could go wrong?

What is cooler than a feathered earring? Dad goes on a spending spree to be a #CoolDad, but goes a step way too far with the purchase of Kevin (the actual real-life bengal tiger from The Hangover).