A Seltzer Made for Social

We took on Truly Hard Seltzer when hard seltzer was in its early stage as a newly-emerging and highly-competitive category. Truly now stands as the fastest growing brand in the Boston Beer Company portfolio.

Our Truly work is truly social-first. More of a feeling than a list of RTBs. More of a vibe than a tagline. We built a world around Truly that we all want to live in. Pretty people popping open pretty cans of bright and light Truly. Languid days at the beach. Bonfires. Roadtrips. The pool. All of the better things in life – minus the calories.