Truly Hard Seltzer

Social Media Agency of Record


Since January 2017, Anchor has been the social agency of record for Truly Hard Seltzer. When we took on the account, Truly was new within the fast emerging and highly competitive hard seltzer category. Truly now stands as the fastest growing brand in Boston Beer Company’s entire portfolio.

Our Truly work extends from social-first campaigns to new product launches to “always on” content and community engagement.

Rosé Launch

Winter Campaign

Summer Campaign 2019

Truly Merch